Brand ambassadors help promote the company’s brand utilizing their own personal and professional networks. The best ambassadors are employees – they know the company and its products, its unique selling points, and they know what makes the company a great place to work for.
This is why many companies nowadays are establishing Ambassador Programs to help promote their employer brand, leveraging their power, skills and connections to spread the word.
So how can we identify those employees who can be good ambassadors?
Here are 6 tips to help you spot your brand advocates:
Wishing you the best of luck (and lots of fun!) forming your dream team of brand ambassadors.