Brand ambassadors help promote the company’s brand utilizing their own personal and professional networks. The best ambassadors are employees – they know the company and its products, its unique selling points, and they know what makes the company a great place to work for.
In less than a year’s time, the clock will make its way to the year 2020, and we will be faced with changes to our B2B Digital Marketing strategies. In this article we will explore together what the future might have in stores for us, it is only a couple of months away, so make sure you are as ready as you can be!
There is a new way to see what your competition is doing- Facebook Ads Library. It is true! You can now search through Facebook’s Ad Library to see a collection of ALL active adds that they are currently running.
Did the title make you look? Did it make you notice it among the tons of marketing content you’re exposed to? This is how it works with a good story; when it’s interesting and appealing, it gets the work done.
ABM is much more than a trendy marketing strategy. It’s a full-fledged methodology that revolves around quality rather than quantity. It’s not about counting leads but about concentrating your efforts on a small number of accounts that can increase your ROI.
Since time immemorial, marketing has been involved, first and foremost, with company branding. Employer branding, on the other hand, is a relatively new philosophy that deals with the company’s branding and messaging to candidates and existing employees. What should be the relationship between company branding and employer branding?
Hiring talented employees in today’s dynamic markets is one of the industry’s most challenging tasks. To recruit the best professionals, how you position your company, product or service is key. You have to have an Employer Value Proposition (EVP) that appeals to potential employees, specialized marketing content, and most importantly, you want your existing employees to be the ones describing your culture and company environment to those potential employees and passive candidates out there.