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Add to your reading list: Employer Branding Resources

The key of employer-branding success lies in its KPIs. Salaries are no longer the deciding employee retention factor, with values, wellbeing, family-work balance and innovation playing a more important role. But how are these factors measured? With metrics like time to fill a position, tenure statistics, rate of positions filled, and more.
As ambassadors, existing employees can serve as leverage for recruiting new employees by means of Friend referrals. After all, whose advice do you trust if not your best friend’s?The referral recruitment method is a win-win situation!
Did you think Amazon, Ebay or even Google are carefree when it comes to recruiting? Well, they are not! The reality is that the giant global companies face as many difficulties in recruiting talent as startups or SMBs, and sometimes even more.
Employer branding varies from company to company and is adapted to the specific needs of each. The basic methodology, however, is very similar, and includes concepts like target audience analysis, strong messaging and the ability to process critical data for the success of the process.
The hottest recruitment marketing buzzword, the HR unique selling point, the recruitment department’s secret weapon. Whatever we choose to call it – EVP is the backbone in the employer branding process.
Employer branding is not just a strategy – it is a true courtship ritual. Targeted content, precise messaging and attractive visual elements are the foundation for a unique employer brand.
The key of employer-branding success lies in its KPIs. Salaries are no longer the deciding employee retention factor, with values, wellbeing, family-work balance and innovation playing a more important role. But how are these factors measured? With metrics like time to fill a position, tenure statistics, rate of positions filled, and more.
As ambassadors, existing employees can serve as leverage for recruiting new employees by means of Friend referrals. After all, whose advice do you trust if not your best friend’s?The referral recruitment method is a win-win situation!
Did you think Amazon, Ebay or even Google are carefree when it comes to recruiting? Well, they are not! The reality is that the giant global companies face as many difficulties in recruiting talent as startups or SMBs, and sometimes even more.
Employer branding varies from company to company and is adapted to the specific needs of each. The basic methodology, however, is very similar, and includes concepts like target audience analysis, strong messaging and the ability to process critical data for the success of the process.
The hottest recruitment marketing buzzword, the HR unique selling point, the recruitment department’s secret weapon. Whatever we choose to call it – EVP is the backbone in the employer branding process.
Employer branding is not just a strategy – it is a true courtship ritual. Targeted content, precise messaging and attractive visual elements are the foundation for a unique employer brand.

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